Introducing Halo Top: the 'healthy' ice-cream taking over America

Marketed as ‘the low-calorie, high-protein and low-sugar’ alternative to ice-cream it is now outselling tubs from Ben & Jerry’s and Häagen-Dazs “Everyone you love is gone. There is only ice-cream” is the darkly humorous sign off used in a recent ad for fast-growing American ice-cream brand Halo Top. Related: Magnum maker's ice-cream sales melt under pressure from low-calorie rivalContinue reading...