08-07-2017 09:00 via theguardian.com

Impossible Foods CEO: we want to eliminate all meat from human diets

We can produce the food that people crave without using livestock, pledges Pat Brown founder of the ‘veggie burger that bleeds’It’s the veggie burger that bleeds. When eaten, it tastes and feels remarkably similar in your mouth to a burger made from animal meat.After a blaze of publicity, the US-based company behind it, Impossible Foods, is scaling up production. A new facility in California will open before the end of the year with the ability to produce four million burgers a
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