'I'm just not snobby': how Christopher Bailey restyled Burberry

As the designer stands down after 17 years, he explains how he turned an ailing raincoat maker – with a reputation for ‘chav check’ – into one of the world’s biggest luxury brands
• Adwoa Aboah models his final collection here In fashion, serious players tend to adopt outlandish characters. Karl Lagerfeld is the mischievous time traveller, with his powdered 18th-century pompadour and solid gold Apple watch. Alexander McQueen played the tattooed bad boy. Anna Wi