High time: Coca-Cola needs Costa as drinkers shift from fizzy pop to coffee

Caffeinated beverages are big business with the global coffee shops market worth £127bnCoca-Cola buys Costa Coffee from Whitbread for £3.9bn
The world is increasingly hooked on caffeine. Globally the coffee shop trade alone is now worth $165bn (£127bn), which reflects the march of coffee culture. “Over the last 20 years coffee has changed from a commodity into a lifestyle product as first of all consumers in western markets woke up to its appeal thanks to branded chains l