Hacked spaces, brainstorms, calligraphy: where do great ideas spring from?

Creative thinking can come from unusual places. Academics and entrepreneurs reveal the secrets behind an innovative company cultureBusinesses live or die by the strength of their ideas. In the modern age, products, services and brands need to be continually updated or reinvented. There are also times when businesses need to go back to the drawing board and start again. The key to generating good ideas is to get out of the meeting room and allow staff to work on different concepts, thinks Ed Moly