19-01-2018 12:01 via theguardian.com

Funeral price war prompts Dignity to issue profits warning

Shares in funeral services provider lose half their value as forecast for 2018 disappointsAlmost £500m has been wiped off the market value of Dignity, the UK’s only publicly listed funeral services company, after it said 2018 profits would be hit by an intensifying price war in the sector. Customers were becoming increasingly price-conscious in an oversupplied industry, the company said, adding it would freeze prices for traditional funerals in a majority of its locations to protect
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