Cut-price chain B&M emerges as Christmas retail winner

Sales at bargain chain rise to £837m, eating into market share of big four supermarkets, as shoppers seek out cheaper dealsThe discount chain B&M has emerged as a Christmas winner as hard-up shoppers shopped in its stores for cut-price chocolates, toys and alcohol.The retailer has become a magnet for shoppers who fill their trollies with household brands such as Kellogg’s, Whiskas and Walkers, which are sold more cheaply than in the more established supermarkets.Continue reading.