Crowdfunding: the boom and buzz explained

This alternative finance is soaring in popularity, but what are the secrets to successful fundraising?Crowdfunding has boomed over the past five years, with entrepreneurs pulling in over £370m via online platforms in 2015. As traditional banks have floundered, so demand for new methods of funding has risen. The Pushing Boundaries report by Nesta says that alternative finance, which includes a range of non-traditional online fundraising methods, has evolved from a “few plucky startups