23-03-2017 08:00 via theguardian.com

Counting clicks ... a beginner's guide to mastering Google Analytics

The freemium tool can provide a wealth of insight into how visitors interact with your website, but many entrepreneurs are not making the most of itHow do people find your website? How long do they stay? What is the user experience like on different devices? If you can’t answer these three questions with confidence, it’s time to start using an analytics tool or get to know the one you do use a little better. Continue reading...
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