Can Persimmon start building a better reputation?

The construction firm is about to publish its first results since boss Jeff Fairburn left. It could be a good time to clean houseWhen the racehorse Persimmon retired in 1897, the future Edward VII’s brilliant thoroughbred was packed off to Sandringham with his stud fee set at 300 guineas a pop.That’s about £40,000 a try in today’s money, which instinctively feels like decent work if you can get it. That is, of course, until your thoughts turn to the nag’s corporate