Burberry to reinvent itself as a super luxury British brand

New boss announces plan to raise the premium and put the fashion label on par with the likes of Dior and Gucci after better than expected resultsBurberry’s new chief executive, Marco Gobbetti, has revealed plans to take the British luxury brand more upmarket as part of a shake-up that comes with a hefty price tag of its own. The company’s shares fell 10% – wiping nearly £850m off its value – as investors took fright at Gobbetti’s ambition to turn Burberry into