Britons just need nudge to drive better or opt for healthier drinks, says report

Results from trials by UK government’s behavioural insights team suggest people can be prompted into acting differently Britons are making healthier drink choices, driving on safer roads and achieving higher exam scores with the help of a nudge, according to a report. The government’s behavioural insights team (Bit) – known as the Whitehall nudge unit because it designs policies that prod us towards acting differently – has revealed the details of more than 130 controlled