Boohoo sales soar after taking 'fashion for all' approach

The group, which owns PrettyLittleThing, sells latest bodycon dresses up to a size 26Sales at Boohoo are rocketing after the online fashion group embraced plus-sized models and started selling the latest bodycon dresses, miniskirts and swimsuits in up to a size 26.Boohoo co-founder Carol Kane said the company’s “fashion for all” approach had fuelled growth at the group, which also owns the PrettyLittleThing (PLT) online brand. “We’ve taken a bodycon dress and put it