'Beast from the east' cost UK supermarkets £22m

Shoppers made 5% fewer visits to grocery shops during the stormy weather opting to stay warm at home instead
The ‘beast from the east’ cost Britain’s supermarkets £22m in lost sales as customers opted to stay warm at home rather than venture out to the shops.Shoppers made 5% fewer visits to grocery shops during the stormy weather, having stocked their cupboards with warming foods in preparation for the freezing temperatures, according to the data firm Kantar Worldpanel.Co