B&M emerges as Christmas retail winner

Bargain chain eats into market share of big four supermarkets as sales soar to £837m with more shoppers switching to cheaper dealsDiscount chain B&M has emerged as a Christmas winner as hard-up shoppers bargain-hunted in its stores for cut-price chocolates, toys and alcohol.The retailer has become a magnet for shoppers who fill their trollies with household brands like Kellogg’s, Whiskas and Walkers, which are sold more cheaply than in the more established supermarkets.Continue r