Asos 'try before you buy' brings bumper Christmas sales

Letting buyers pay only for items they keep proves hit with young shoppers as sales rise to £300mThe online fashion firm Asos has reported bumper Christmas sales as customers used its “try before you buy” service to turn their bedrooms into changing rooms. The retailer’s UK sales climbed 23% to break through £300m in the last four months of 2017 as its legion of young shoppers headed to the site for party outfits and gifts.Continue reading...