Asos app allows shoppers to snap up fashion

Customers upload photo from magazine or social media and retailer finds a selection of similar styles to buy instantly “Ryan Gosling is my favourite actor so I’m going to look like him,” says the Asos chief executive, Nick Beighton. “Here’s a picture of Ryan looking cool so I’d like something to make me look like just like him. There we go, a printed T-shirt, add it to bag and away we go.”Beighton is not waving a magic wand, he’s demonstrating new