Apple, Google and Amazon named as most valuable brands in world

Facebook slips in top 10 but US tech firms dominate Interbrand’s ranking againApple, Google and Amazon are the top three most valuable brands in the world, according to an annual report that underlines the dominance of the US tech companies.Interbrand, which assigns a dollar value to each brand based on factors such as financial performance and brand strength, ranked Apple first in 2018 with a brand value of $214bn. In August, Apple became the first public company with a trillion dollar va