There’s no such thing as a benign beef farm – so beware the ‘eco-friendly’ new film straight out of a storybook | George Monbiot

A highly misleading new documentary claims soil carbon storage can redeem the livestock industry – it’s all so much ‘moo-woo’We draw our moral lines in arbitrary places. We might believe we’re guided only by universal values and proven facts, but often we’re swayed by deep themes of which we might be unaware. In particular, we tend to associate the imagery and sensations of our earliest childhood with what is good and right. When we see something that chimes w