200 cats, 200 dogs, one lab: the secrets of the pet food industry

Pet food is a £120bn industry, with vast resources spent on working out how best to nourish and delight our beloved charges. But how do we know if we’re getting it right?Florence Meowmalade came to me on a chilly winter’s night last year. A one-year-old orange tabby with a little pink nose, she arrived at my door in London after travelling for three days in a van with 30 dogs across continental Europe. She brought with her an EU pet passport, a soiled pink blanket and a pe