Wholesalers ring the bell to help manufacturers

EDATA now has an extra data quality feature built in. If wholesalers suspect an error in a manufacturer’s product data, they can use a new alarm bell icon to raise a query that pings straight to the manufacturer.
Richard Appleton, Head of Digitalisation at the EDA, explains, “Manufacturers must be in full control of how their products are presented, and fresh eyes and a feedback facility from the wholesaler is extremely useful.
“We are constantly improving the user experience o