New brand identity for Prysmian

Prysmian, leader in the energy and telecom cables and systems industry, has launched new branding aiming to support and amplify its new business strategy.
The brand evolution will shape the company’s direction towards a new era, as part of the strategy “Connect, to Lead”, presented on 5 October 2023 during the Capital Markets Day held in Naples. The updated look of Prysmian’s global brand is a daily reminder of the group’s focus and sense of responsibility in connec