Mental load a major barrier to adoption of EVs by women

New research from Autotrader and Hive has revealed that mental load and safety concerns around public charging alone are discouraging British women from purchasing an electric vehicle (EV). UK women currently account for less than half (7% vs 16% of men) of the EV owners despite making up almost half of the licensed drivers on the road (48%).
Women respondents cited ‘mental load’ as a reason for the lagged EV adoption, as they worry any extra household burden will fall onto women.
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