What is momentum investing?

Investing ‘factors’ refer to a number of styles or strategies that dictate how investors choose their stocks. Some of the best-known are value and growth.Momentum investing is one of the simplest investing factors, but paradoxically one of the most difficult to successfully adopt.In essence, it means you buy stocks, funds or other assets that are rising in price, and sell the ones that are falling.It is an especially prevalent factor in the current market environment. As of 18 August