Value still leads professional hygiene purchasing—but trust, transparency and AI are reshaping supplier decisions

New international research from Mulberry has revealed that professional hygiene buyers are demanding more from their suppliers—combining traditional expectations of value and reliability with growing demands for transparency, credible sustainability evidence and consistent communication.
The New Hygiene Buying Model: What influences supplier selection, trust and loyalty in the professional hygiene industry is based on responses from 1,320 professionals working across health, hygiene and fa