The science of odour - part 2

Odour plays an important role in the cleaning products industry. Fragrances can be added to products to elicit specific associations and emotions, or to mask a malodour. Specific technologies have been designed to battle malodours such as tobacco and pet odours. Lieke van Genderen at Olfasense tells us more in the second of a two-part report written for ECJ. Read part one on page 35 of the April/May edition, or by clicking here.There are many parameters on which the panellists can evaluate an od