Sustainability - claims must pass the test

‘The most sustainable solution’. ‘Better for the environment’. ‘Made with recycled plastic’. Our industry has no shortage of sustainability-related product claims. But do they hold water? And do they benefit customers? Let’s work together to get our industry’s green claims right - says Malene Thiele, global VP, ESG & sustainability at Nilfisk.A STUDY CONDUCTED BY the European Commission in 2020 showed that more than half of green claims were va