StreetKind campaign is cleaning up Sheffield’s streets with kindness 

Veolia and Sheffield City Council are taking a stand to tackle unacceptable verbal and physical abuse that frontline colleagues face on a daily basis as they carry out their essential duties.
In partnership, Veolia and Sheffield City Council provide the city with recycling and waste collection services. While executing these essential duties, frontline staff reported over 40 cases of abuse from the general public in 2022. Although most people treat frontline staff with respect and kindness, a su