Hygiene paper - is grass the future?

Nik Ruangroj, head of brand marketing at WEPA Professional, shares how innovations in materials and manufacturing are positioning Miscanthus grass as a game-changer for sustainable hygiene paper.AS SUSTAINABILITY MOVES from aspiration to expectation, the cleaning and hygiene industry faces a dual challenge: to reduce environmental impact while preserving the quality expected in premium products. This is particularly pressing in hygiene paper products, where performance is essential, as is the ne