Going Green: What more can be done to stop greenwashing undermining your sustainability goals?

The Competition and Markets Authority (CMA) has warned of ‘questionable’ net zero carbon claims within the built environment, while in a recent survey ‘Greenwashing – what’s true, what’s not, and does it matter?’ almost 90 per cent of respondents believe it to be a problem. From offsetting to misleading ‘eco-friendly’ claims, greenwashing comes in many forms, so what can FMs do to avoid it undermining their sustainability goals?
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