COO appointment at BaxterStorey

Hospitality business BaxterStorey has appointed Chris Mitchell to the newly created role of Chief Operating Officer (COO) – recognising the company’s growth and reinforcing WSH’s long-term approach to developing leadership talent across its family of brands.
The appointment builds on several record-breaking years for the business and follows a period of significant transformation.
Mitchell joined WSH in 2024 as part of the Group Genuine acquisition. Since then, he has continue