BIV seeks to reach new generations

Contract cleaning association BIV in Germany is launching social media campaigns, says Katja Scholz.New media, modern communications – the Federal Association of Contract Cleaners (BIV) knows how to reach the new generation:  with podcasts, promotional videos, Tik Tok etc. The association is using modern media to inform its target groups such as (potential) employees and customers about current issues and developments in this sector which has the largest number of employees in Germany