Who Holds the Strings on Delivering CX Outcomes?

Claire Butcher at Sabio explores how organisations can align AI accountability, influence and commercial models to deliver measurable CX outcomes.According to Google Cloud’s ROI of AI 2025 report, 88% of agentic AI early adopters report ROI from at least one GenAI use case, compared with 74% across all organisations.
At the same time, research from Deloitte and McKinsey suggests many organisations still struggle to convert experimentation into enterprise-scale value.When AI was experimenta