Vonage Helps Max Factory Double Active Customers

Vonage has announced that Italian retail chain Max Factory is using its messaging solutions to develop more targeted and measurable customer communications.Max Factory operates 48 stores across seven regions and previously relied on printed promotional materials.
The retailer has since integrated the Vonage Messages API via WhatsApp and Vonage Conversational Connect to deliver personalised promotions and marketing communications across digital channels.After one year, Max Factory reported a 100%