Users Want Answers, Not Search Results

We’ve all experienced the frustration of a website search that just doesn’t understand what we’re looking for. Sarah Backhouse at Netcall explores why it’s time for a smarter approach.Website search is part of the digital furniture for most organisations. It’s there, it works (most of the time). It’s rarely seen as a priority for improvement, because it rarely attracts attention.But as digital services expand and customer expectations continue to rise, traditi