How Does Proactive Engagement Drive Customer Loyalty and Revenue?

Kenzie Fitzpatrick at Five9 explores how proactive customer engagement can improve customer experiences, loyalty and contact centre performance.Customer service used to be reactive by design. A customer calls with a problem, an agent fixes it and everyone moves on. That model kept the lights on for decades. It’s just not good enough anymore.Today’s customers expect more. They want brands to know them, anticipate their needs and reach out before a problem even happens. And the contact