AI vs. Human: What UK Consumers Really Want

MaxContact explores where consumers want AI, where they still prefer human support, and what this means for contact centres.A major UK utility provider announced this week that it’s cutting 1,300 jobs, leaning harder into AI and digital service.
It won’t be the last business to make this call, and it’s not the first either. Across most industries right now, there’s a version of the same bet being placed: that customers are ready to swap people for bots.Our sales team has