ASA ruling on blurred reviews reveals strict criteria on claims

The UK Advertising Standards Authority (ASA) has ruled that The Turmeric Co. breached advertising rules by using customer testimonials that implied its turmeric supplements could prevent, treat or cure diseases, despite health-related wording being blurred. The ruling highlights the regulatory challenges around turmeric supplements, health claims, customer testimonials, curcumin research and UK advertising rules under the CAP Code.