Appreciating Quality Beyond Personal Taste

Words Charlie MonaghanPhotography Hector Marshall
“The limits of my language mean the limits of my world,” said philosopher Ludwig Wittgenstein, and while his exact meaning is debated, the sentiment is clear: words are important.
It’s a thought that’s surfaced in our minds recently as we’ve emerged from a busy period of baking development to evolve our formulas and tweaked the way we bake. As we came to the end of it, we realised that the conversations that inform o