Why is FCA killing a premium brand which outsells Audi?

Despite being a very successful brand in its home market, FCA has decided that Lancia has no future. While Alfa Romeo has four models and is marketed in multiple regions, it was outperformed by Lancia, which is limited to one model and one country, during the first three quarters of 2016. The respective numbers were 52,7256 Lancias and 48,450 Alfas. By the end of November, Lancia was still ahead.