The Korean Land Rover? SsangYong sets out plan for future growth

SsangYong CEO outlines plan for profitability with a focus on ‘robust, specialist, premium’ SUVs, and an eye on the famous British brand 2016-06-13 18:00 “We are eager to make a brand like Range Rover but first it’s money, then product, we need to sell cars first.” Young H Song is the executive director of domestic and overseas sales at Korean carmaker SsangYong. With his realist salesman’s head on he’s looking down a path leading into the firm’s