Sears sells DieHard brand to Advance Auto for $200 million

Filed under:AftermarketSears has sold the DieHard car battery brand as the struggling retailer continues to shed assets to raise cash.The company, created by Sears in 1967, was acquired by Advance Auto Parts for $200 million, the companies said Monday.Sears will still be able to sell DieHard goods in its stores.Continue reading Sears sells DieHard brand to Advance Auto for $200 million Sears sells DieHard brand to Advance Auto for $200 million originally appeared on Autoblog on Tue, 24 Dec 2019