"McLaren is a hungry minnow; Apple is a bloated whale"

Mike Rutherford's not happy about losing the headphone jack from the iPhone, but he's even less impressed by rumours of a McLaren takeover 2016-10-09 11:00 The hardest job for a manufacturer is the time-consuming and expensive business of finding new customers, then persuading them to open their wallets.  
After that comes the second most important task: retaining clients, ensuring they’re happy, and incentivising them to buy again – and not defect to a rival firm.
• Apple