‘Make no mistake, achieving iconic status is difficult’

Graham Hope2018-01-31 10:30
Following the launch of the latest Mercedes G-Wagen, Editor Graham Hope considers the factors that create an iconic carWhat makes an iconic car? That was the question posed by Mercedes boss Dieter Zetsche at the recent launch of the new G-Wagen.
Mr Zetsche had his own views, and it was hard to quibble with any of them. Firstly, he said, an icon had to offer “no compromises” in its performance. It should also be instantly recognisable, having defined a look