Infiniti's future: can it ever beat BMW or Mercedes?

We head to Japan to hear how Infiniti believes it's finally ready to become a serious player in the global premium market 2016-08-03 09:52 Launching a new car brand that captures the public imagination is no easy task, unless, of course, you’re Tesla. Just look at Infiniti, Nissan’s upmarket arm, for example. Despite some success in the US over the past 27 years, it has struggled for acceptance, and sales, here in Europe since its arrival in 2008.
Low brand awareness and a