Guest Blog: Industry 4.0 could move mass customisation into the automotive mainstream - The Engineer

Guest Blog: Industry 4.0 could move mass customisation into the automotive mainstream
The Engineer
eugene_smethurst When BMW developed the first edition of its modern Mini, which went on sale in 2000, it pioneered the notion of mass customisation in the automotive sector. With hundreds of options to choose from both inside and outside the car, the ...