‘Cupra can only succeed if SEAT delivers it with confidence’

John McIlroy2018-02-26 10:30
Deputy editor John McIlroy thinks Cupra will only be successful as a standalone brand if the range is expanded sooner rather than laterSEAT’s decision to spin off Cupra is based firmly upon the experiences of the company’s current boss, Luca de Meo, who was working for Fiat and given the reins to Abarth when the Italian brand brought its tuning division back to life.
It’s a bold move, and one that can only possibly succeed if SEAT really delivers Cu