Mass Media – massage or message

 ‘The medium is the message’ or ‘massage’ as Canadian philosopher Marshall McLuhan, the father of media studies, used to joke.  While the internet and before that television is blamed for negative social trends, there have often been periods of less than desirable effects from earlier mass communication, which has been around since the invention of the printing press in the mid 15th Century. ‘Sensationalism’ was the order of the day when Joseph