Gwyneth Paltrow – the powerhouse behind the parody

 
The weird, wonderful, much parodied as well as hugely successful whacko pseudo-health trip that is Gwyneth Paltrow’s Goop has made it via Netflix onto television. It started as a newsletter more than a decade ago and morphed into a substantial ecommerce business. A health researcher described it as the “the wellness version of fake news”. One TV review said: ‘This programme is mesmerising in its fakeness and emptiness’; another called it ‘a demented pae