Daily Mail – pandering to public taste

  The Daily Mail now dominates the UK market in print and globally online. Rubbished by the prime minister of the day after it launched in 1896 as a “a newspaper produced by office boys for office boys,” it became hugely popular and by the end of the Boer Wars in 1902 it had a circulation of over a million, a world record. Right-wing, imperialist and patriotic, it also set out to entertain and was the first to recognize the potential market of the female reader. Alongside its co